Pajamas Media

Advertising

[Click here to contact Pajamas Media sales.]

Pajamas Media is an online media company, providing coverage, thoughtful analysis and commentary on issues of the day through our network of over ninety worldwide bloggers and through original stories, podcasts and videos.

Our broad network of worldwide bloggers and contributors include such luminaries as the Instapundit Glenn Reynolds, Boston Herald Editor and Columnist Jules Crittenden and former Senator Fred Thompson along with Richard Miniter, Victor Davis Hanson, Bill Bradley, Claudia Rosett, Michael Ledeen and Ron Rosenbaum who contribute to the site as PajamasXpress Bloggers.

These are complimented with over 80 more high quality individual contributors who cover what is interesting in their community. We have highly passionate readers who post comments and influence the conversation and issues.

Pajamas Media has a high income, high tech, highly involved audience who are in high demand by advertisers. Below is a summary of a Nielsen @plan study done with the Pajamas Media audience:

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• 40 % postgraduate work/degree
• 74 % own a home
• 14 % have $250,000 to invest
• 60 % income above $75,000
• 80 % male
• 77 % 24 to 54 years old
• 81 % employed full time
• 45 % in companies of 2000+ employees
• 10 % own or considering buying a hybrid car
• 9 % are CEO/COO and C level executives
• Majority are in high tech careers

[Download the Nielsen @plan report]

Since our launch in November of 2005, we have been aligned with great brands and companies such as:

Volvo, Random House, CBS, Investors Business Daily, PBS, Ford Motor Media, Endless Pools, Universal Studios, Cato Institute, Paramount, Technorati and others.

We have approximately 29,000,000 impressions per month and 2.84 million unique users per month and offer advertisers a variety of ways to influence and interact with our opinion leader audience.

We utilize IAB display advertising standard ad units with 160 x 600’s, 468 x 60’s and 300 x 250’s with a max file size of 25k across our network. Also available is podcast advertising and made for Pajamas Video where you can insert your messages.

CPM Rate Card – Seasonal Rates fluctuate – Please Contact for Price Quote

• 160 x 600 Above the Fold - CPM range of $7 to $4
• 468 x 60 Above the Fold - CPM range of $7 to $4
• 300 x 250 Above the Fold - CPM range of $7 to $4
• 160 x 600 Slots 2 and 3. – CPM range from $4 to $1

Pajamas also offers Sponsorships, Roadblocks and Custom Package Pricing
We run on the DFP, Dart for Publisher ad serving system, can geo-target, IP target and more to help you get your message to the right person. We can third-party ad serve and report up to the highest industry standards.

We will work with you to create a campaign effective for you. Whether we target certain sites, go run of network, create a custom optimization plan, advise on what creative works for audience or create a Conversational Marketing Plan… we will work with you so that you get results.

We are believers in the power of Conversational Marketing and have the network to help you engage those that want to talk. We pioneered the industry leading Conversational Marketing process, Can We Talk, and can make that work for you.

[Click here to contact Pajamas Media sales.]

Nielsen Net Rating — May 2007
Unique Audience — In Millions
29.1 CNN
28.3 MSNBC
12.8 NYTimes.com
10.2 ABCNEWS Digital Network
9.5 USAToday.com
8.6 CBS News Digital Network
8.6 washingtonpost.com
7.6 Fox News Digital Network
6.6 BBC News
3.9 New York Post Holdings
3.2 Oprah
3.2 NPR
3.1 drudgereport.com
2.8 Pajamas Media
2.35 NewsMax.com
2.0 Salon.com
1.9 Chicago Sun-Times
1.4 The Washington Times
1.3 TheHuffingtonPost.com
1.2 Usnews.com
1.1 townhall.com
1.0 rushlimbaugh.com
1.0 Dailykos.com
0.6 nationalreview.com
0.5 Lycos Network