The Glenn and Helen Show: David Verklin on Online (and Offline) Advertising
Traditional media are worried, and new media are excited. In both cases, it has a lot to do with where the advertising money is going, and where it's not going. Nobody knows more about advertising than David Verklin, CEO of Carat Americas. Carat is the world's largest independent media buying operation, and Verklin is also the coauthor -- with Bernice Kanner -- of %%AMAZON=0470056436 Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume.%% Glenn Reynolds and Helen Smith talk to him about what's happening now, what will happen next, and how the future of advertising might actually be more pleasant for consumers, as advertisers serve up ads based on things people are actually interested in. A podcast brought to you by Volvo Cars USA. Click "More..." to listen or download.
The Glenn and Helen Show: David Verklin on Online (and Offline) Advertising
 |
 |
 |
Podcasts |  PJM Home |
Pajamas Media appreciates your comments that abide by the following guidelines:
1. Avoid profanities or foul language unless it is contained in a necessary quote or is relevant to the comment.
2. Stay on topic.
3. Disagree, but avoid ad hominem attacks.
4. Threats are treated seriously and reported to law enforcement.
5. Spam and advertising are not permitted in the comments area.
The clause regarding "hate speech" has been deleted because readers criticized it as being too loosely defined. We agreed.
These guidelines are very general and cannot cover every possible situation. Please don't assume that Pajamas Media management agrees with or otherwise endorses any particular comment. We reserve the right to filter or delete comments or to deny posting privileges entirely at our discretion. If you feel your comment was filtered inappropriately, please email us at story@pajamasmedia.com.