June 1st, 2009 2:15 pm

A Chart To Remember

q1_2009_newspaper_ad_sales_rate

This is your captain speaking: Do not rush for the lifeboats…women, children, red Indians, spacemen, and a sort of idealized version of the complete Renaissance man first! At Commentary, Peter Whener writes:

Alan Mutter provides an arresting chart on quarterly newspaper ad sales since 2006. According to Mutter, “In the worst quarter in modern history for American newspapers, advertising sales fell by an unprecedented 28.3% in the first three months of 2009, plunging sales by more than $2.6 billion from the prior year.” This only confirms what we all know: we are in the midst of historic transition in journalism. We are seeing Schumpeter’s “creative destruction” at work, in newspapers all around America, and it’s not at all clear what will eventually emerge from it.

In the meantime, “I think you’re going to see all across all media now that positivity is the new black, in a sense” — except when it isn’t, of course.

Comment
Bookmark and Share
Digg Print Digg PJM Home

Pajamas Media appreciates your comments that abide by the following guidelines:

1. Avoid profanities or foul language unless it is contained in a necessary quote or is relevant to the comment.

2. Stay on topic.

3. Disagree, but avoid ad hominem attacks.

4. Threats are treated seriously and reported to law enforcement.

5. Spam and advertising are not permitted in the comments area.

The clause regarding "hate speech" has been deleted because readers criticized it as being too loosely defined. We agreed.

These guidelines are very general and cannot cover every possible situation. Please don't assume that Pajamas Media management agrees with or otherwise endorses any particular comment. We reserve the right to filter or delete comments or to deny posting privileges entirely at our discretion. If you feel your comment was filtered inappropriately, please email us at story@pajamasmedia.com.

1 Comment

1. JFSanders:

Call me back when their ad revenue hits zero.

Jun 1, 2009 - 5:44 pm

Sorry, comments for this entry are closed at this time.


Ed Driscoll

Author Photo
Since 2002, News, Technology and Pop Culture, 24 Hours a Day, Live and in Stereo!

Archives

Etcetera


Steal This Button!

Subscribe

AddThis Social Bookmark Button

youtube_logo.gif