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July 11th, 2008 1:09 am

The Electric Kool-Aid Acid Phone

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By Anthony Citrano

A few years ago, Steve Jobs told New York Times reporter John Markoff that using LSD was one of the “two or three most important things” he had done in his life. Many who have used psychedelics describe the experience as similarly consequential; as a sort of illuminating, psychospiritual reboot. Before starting Apple, Jobs also backpacked around India studying Zen Buddhism on a quest for spiritual enlightenment. There’s little question that what he learned has been applied throughout his personal and professional life.

As the teeming masses jockey for space outside Apple stores this morning, it’s clear that Jobs has infused his devices with serious spiritual appeal. No company has ever catalyzed this level of loyalty and passion in its adherents. Again today, there is a feverish and virtually boundless excitement for a taste of Jobs’ newest reality - the iPhone 3G - as if it were a crystalline stepping stone toward technological nirvana.

Judging by the breathless anticipation and by-the-minute online coverage, it would seem that salvation was for sale, wrapped inside a beautiful box and gleaming with colorful, jewelesque tabs dancing across its face. It’s hard to miss the parallels with 1960s Haight-Ashbury, when many found a gateway to personal salvation in a package much smaller but no less colorful: the hand-colored blotter paper that was as good as currency during the Summer of Love.

But is this kind of spiritual zeal warranted?

In a way, yes. Under Jobs, Apple has put elegant, accessible technological power into the hands of millions who would have been terrified of it just a few years ago. If you believe that personal technology and the connectedness it enables is part of human evolution, then the more accessible that world becomes, the better. An elegant, welcoming interface can serve as a gateway to a world of unlimited power, presence and information. From a Zen point of view, there’s nothing oxymoronic about simplicity and power wearing the same face.

As an example, I was recently looking for a phone for my mother (my standard bearer for non-technologists) and was stunned to find that one of the two finalists was an iPhone - the same phone her geek son carries around. I knew she’d be able to just pick it up and make a call. If she wanted to do more with it, she easily could - but she wouldn’t need to know the intricacies of the device in order to use it for its intended purpose. Most mobile phones present an array of ugly, disorienting menus clearly designed by - and for - mobile phone engineers. As powerful as it is, it’s really hard to be confused by an iPhone.

The shift in technological consciousness that this enables, refined again today with the next generation of the iPhone and the new world of iPhone Apps, really will - however incrementally - change how people live their lives.

Seen another way, however, one could say the iPhone zealots have fallen into a trap. This is the Buddhist’s samsara - a vicious cycle of desire that can never end. It’s not technological nirvana at all because they’ll never be satisfied. There’ll always be the next revision, the next feature set, the next “fix” upon which to focus their lust. Through this lens, it can look like a dangerous and distracting addiction.

But a truly enlightened being would tell you that in life, the journey is the destination. No one ever lays on their death bed wishing they’d gotten there faster. Life is like a beautiful song; the point is not to get anywhere but to enjoy the experience.

Aspiration is at the foundation of the human spirit; our world is powered by exploration, discovery, and imagining how to turn today’s fantasy into tomorrow’s reality. Computing devices are one small result of that process. When we put our hands on the latest device and incorporate it into our lives, we participate in that cycle.

Zen philosopher Alan Watts once said “the only way to make sense out of change is to plunge into it, move with it, and join the dance.” Watts, himself no stranger to acid, called it “grooving to the eternal now.” Far out, man.

So, in that spirit, I’m off to buy me a new iPhone 3G.

Anthony Citrano is an entrepreneur, writer and commentator living in Los Angeles. He writes about technology and culture for several publications, including his personal blog, The Cosmic Tap.

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8 Comments

1. Pajamas Media » iPhone 3G Takes World by Storm:

[...] Anthony Citrano considers what accounts for the visceral and sensual appeal of the Apple iPhone. Can you say [...]

Jul 11, 2008 - 2:20 am 2. The Electric Kool Aid Acid Phone | The Cosmic Tap:

[...] out my iPhone piece over at Pajamas’ new tech site, Edgelings. var disqus_url = [...]

Jul 11, 2008 - 5:31 am 3. Richard Bennett:

If Steve Jobs went to India looking for Zen Buddhism, he must have been very disappointed as it’s a Japanese phenomenon. India is a country where one can find Hinduism, Vedanta, Islam, Jainism, Sikhism, and Christianity, but precious little in the way of Buddhism outside of the Tibetan refugee centers. Buddhism left India for China, SE Asia, Korea, and Japan a thousand years ago, and hasn’t had a strong presence there since.

I spent 15 years going back and forth between America and an Indian ashram where Vedanta (the philosphical form of Hinduism) was on the menu, so I know something about these things.

Jul 11, 2008 - 1:34 pm 4. Anthony:

Jobs did go to India on a sort of spiritual quest in the mid-70s, and that is indeed where he discovered Buddhism. As I understand it, it was upon his return to the states that he began pursuing Zen more passionately.

Jul 11, 2008 - 7:57 pm 5. Gordon Hanson:

“No one ever lays on their death bed…”

Lays what on his death bed?

Ever hear of a transitive verb? Sleep through your English classes, dude?

Jul 12, 2008 - 7:38 pm 6. Roger L Simon:

I had forgotten that Alan Watts admonition “the only way to make sense out of change is to plunge into it, move with it, and join the dance.” It is why I have bought a Prius and it is why I am not voting for Obama.

Jul 13, 2008 - 9:28 am 7. renaissance chambara | Ged Carroll - Links of the day:

[...] PJM Tech: Edgelings » The Electric Kool-Aid Acid Phone [...]

Jul 13, 2008 - 4:02 pm 8. » give us this day our daily kool-aid i drank the kool-aid: clutching my dixie cup of apple goodness:

[...] us this day our daily kool-aid Posted in July 14th, 2008 by Dizzle in sheer kool-aid edgelings on The Electric Kool-Aid Acid Phone: Judging by the breathless anticipation and by-the-minute online coverage, it would seem that [...]

Jul 14, 2008 - 3:07 am

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