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The New York Times profile piece, which will appear in print this Sunday, is as good as Rush Limbaugh could reasonably expect.

As for the rest of us, there are some fun surprises. One is that the writer couldn’t seem to find many liberal critics, although a number are interviewed. Rush has been accepted as part of the landscape, a mountain that cannot be moved to improve the view. Another: The writer doesn’t seem to wonder why Rush makes more money that the top three nightly news anchors combined. Is it that he is serving an large audience that they have neglected? It is strange that the writer doesn’t wonder about this. Maybe he was afraid of where that thread would lead.

Still, it is well worth reading. Here are two interesting nuggets:

Limbaugh’s audience is often underestimated by critics who don’t listen to the show (only 3 percent of his audience identify themselves as “liberal,” according to the nonpartisan Pew Research Center for the People and the Press). Recently, Pew reported that, on a series of “news knowledge questions,” Limbaugh’s “Dittoheads” — the defiantly self-mocking term for his faithful, supposedly brainwashed, audience — scored higher than NPR listeners.”

Limbaugh’s audience is better informed than NPR’s? That’s got to be a surprise on the Upper West Side.

And Limbaugh’s take on Bill O’Reilly: “The man is Ted Baxter.”

As for the writer’s incessant baiting him on Sean Hannity, it reeks of editor-inspired bear poking.

Still, I suspect, that the full story about Rush is yet to be told. He has some 20 million listeners but is deeply private. He is breezily ebullient on the air but almost modest in person. He is an intellectual and a jokester. He went from being Hillary’s most effective critic in the 1990s to her biggest booster in 2008. He is the wealthiest man in the history of radio but still keenly feels his decades of loserdom.

There remains a biography to be written.

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Richard Miniter

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Books

Disinformation : 22 Media Myths That Undermine the War on Terror
In Disinformation, veteran investigative reporter and bestselling author Richard Miniter debunks the myths of the left (and the right) with hard evidence, high-level interviews and on-the-ground reporting in more than a dozen countries.
Shadow War: The Untold Story of How Bush Is Winning the War on Terror

by Richard Miniter

A compelling read. Miniter’s Shadow War provides fascinating details on how America is winning the War on Terror—and how challenging that victory will be.
—James Taranto
Wall Street Journal

by Richard Miniter

[Miniter] chronicles in grim, eye-popping detail how the Clinton administration mortally bungled our pre-9/11 efforts.
—Steve Forbes
Forbes Magazine

The Myth of Market Share: Why Market Share Is the Fool’s Gold of Business
by Richard Miniter Richard Miniter skewers the sacred cow of market share and debunks the conventional wisdom that corporate profits rise as you grab more territory in the marketplace.

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