By now it’s been all over cable television and the internet that that the Academy Awards had all-time ratings lows ^[1] last night. The CW on conservative blogs is that the public is punishing Hollywood for their un-patriotic or anti-patriotic movies. Others say the films themselves were too gloomy. Those viewpoints may have some merit, but I suggest it’s something simpler and, alas, less within the control of the Industry. There is simply too much competition for the audience’s time, whether it’s computer games or the Internet. Entertainment has changed. Once the leading factor, Hollywood is just another niche.