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It’s the astronauts “wake up” music. Lazy radio and tv networks play this as “news” every tedious day one of the useless deathtrap space shuttles is in orbit.

They’re doing nothing up there but minor league junior high science experiments (and wasting billions of our dollars doing science fair stunts). face it there’s no news unless (with distressing frequency) NASA screws up and risks burning some to death.

But the one thing NASA is good at is p.r. Keeping the pathetically wasteful shuttle project afloat for a quarter century is monument to sleight of hand p.r. And at the core of it is the way they get air time for utter non-newsworthy flights by feeding the uncurious networks (uncurious about what a waste the whole thing is) the various pop songs they play to wake the astronauts up. (or maybe keep them awake from the drowsy boredom of their useless tasks.

Wow! They were sleeping in space! Hey, networks, radio “news” producers: Been there, done that. NASA has been a shameful enterprise ever since they rushed a launch of “Challenger”, one of their many defective vehicles, to milk the publicity that would accrue if they got it up there in time to allow Reagan to refer to it in his State of the Union address. The schoolteacher in space! Result of crass p.r. running the show: one dead schoolteacher in space. (Along with everyone else on board).

The whole place should have been shut down and salt sown in its testing grounds at that point. But the space bureaucrats and their p.r. apparatus has managed to keep the fraud going nigh unto forever. And one of their key assets in keeping the public lulled into thinking something is actually going on is the wake up song.

I just don’t get the appeal, in fact I find it gratingly offensive to have to listen to announcers speak of it with phony awe and wonder. Gee, space is (relatively) unfamiliar. they’re playing a pop songs. Pop is familiar. What a frisson. What a way to create the illusion of news. They woke up in space. To music. Awesome!

Whoever thought this incredibly annoying gimmick up is a p.r. genius. If only their engineers were as good at their job we’d have a few less junior high science projects and a few more astronauts alive.

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Ron Rosenbaum

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Books

book cover BUY The Shakespeare Wars
Random House, September 2006


Electrifying. A spectacular book. —Cynthia Ozick


…a thrilling personal confrontation…The Shakespeare Wars comes to us in waves of new revelations —Billy Collins, former U.S. poet laureate


Acclaimed journalist Ron Rosenbaum wrestles with the weightiest issues of Shakespeare studies in a down-to-earth manner that readers will applaud. —Publisher’s Weekly


Cultural journalism of the highest order. —Kirkus Reviews


Timely not least for the economy and clarity with which he outlines the casus belli…with Rosenbaum’s dispatches we now have a better sense of what the fuss is about. —John Sutherland, The Financial Times

book cover BUY Explaining Hitler
A remarkable journey by one of the most original journalists and writers of our time. —David Remnick A work of importance and fascination. —George Steiner, the [U.K.] Observer A provacative work of cultural history that is as compelling as it is thoughtful, as readable as it is smart..Mr. Rosenbaum has made an important contribution to our understanding not just of Hitler, but of the cultural processes by which we try to come to terms with history as well… He has written an exciting, lucid book. —Michiko Kakutani, The New York Times Intriguing, thought provoking and intelligent. —Ian Kershaw in The Guardian [U.k.] Brilliant…restlessly probing and deeply intelligent. —Lance Morrow, Time In Explaining Hitler, profound historical questions spring urgently and hauntingly to life. —Sam Tanenhaus Cultural criticism served up as riveting narrative history —Marc Fisher The Washington Post
book cover BUY The Secret Parts of Fortune
Ron Rosenbaum is one of the great masters of the metaphysical detective story, a nonfiction writer in the spirit of Borges, Nabokov and Poe. —Errol Morris (director of The Fog of War) Few journalists inspire the kind of cult following that Rosenbaum has —Scott McLemee Newsday I plan on hanging Ron Rosenbaum’s ‘marriage proposal’ [column] in a prominent place. Should my husband begin to take me for granted, he will be reminded that I am not without options. —Rosanne Cash You made me look like a f_____g lunatic. —Oliver Stone ALSO AVAILABLE (an anthology of others’ work): Those Who Forget the Past: The Question of Anti-Semitism Bi-weekly Spectator columnist at Slate

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